During the last decades, business has paid more attention toward traditional knowledge. Interest grew on herbal knowledge of tribes, which became the starting point for the development of important pharmaceuticals. Also, traditional forms of social life and methods of conflict management, or understanding life in cooperation with nature, are experiencing increased acceptance.

Shamanic Consulting is a new way of counselling, based on traditional knowledge. It connects management consulting with shamanism, a method applied successfully for problem solving since thousands of years.